In today’s modern world of advertising, one of our main tasks is to decide what your goal for guest posting on a blog is. Knowing this goal ahead of time is the important key in ascertaining the right kind of blogs to submit the guest posts to. Particularly, there are three vital and significant objectives for guest posting on a blog.
1. First and most important of all is positioning your company as an authority and well recognised brand in the industry.
2. Getting access to exposure back to your website.
3. Building and developing backlinks to your website.
One of the most important things for learning how to write a guest post on a blog is finding guest post opportunities. Whenever you are looking for the suitable places for guest posting on a blog, your main goal must be to find the websites that are relevant to your industry.
Google search engine is a significant destination to initiate with the search for guest posting on a blog. You can use any of the following keyword searches to find blogs that accept guest posts. Just replace keyword with keywords from your industry.
- keyword “submit a guest post”
- keyword “guest post”
- keyword “guest post by”
- keyword “accepting guest posts”
- keyword “guest post guidelines”
These searches should lead you to a blog’s guest post guidelines page, guest post submission page, or actual guest posts by other writers.
If you as an online marketing agency have ever pulled up a backlink analysis to offer a severe competition to the opposite party while working upon your Search Engine Optimization campaign, the opportunities are one or more of your competitors that they might have backlinks from guest posts they have done. If you have a successful access to the diverse tools like open site explorer then, you can surely look up at the backlinks of your competitors and spot any blogs they have written for.
A lot of bloggers and guest posters will share their latest guest posts on social networks. Since the easiest one to search is Twitter, you should try running a twitter search for keyword “guest post” to get the latest tweets about guest posts in your industry. Just follow the links to see which blogs are accepting the guest posts.
Last, but definitely not least, is my blog post, a community of guest bloggers. Sign up for free and search for blogs which are accepting guest posts. Better yet, post your own information to say that you are looking to write guest posts on a particular topic so blog owners can find you!
While a blog may have guest posts, the question is whether the guest bloggers do well? Do the guests posting on a blogging website get as much comments and social sharing as blog posts by the owner? Some sites might accept guest posts, but if the audience is only tuning in for the blog owner, then you won’t do so well if your goal is to build authority or get traffic back to your website.